Being a freelance writer is tough business, as there are more writers working freelance than almost any other profession in the country. It’s tough to compete with all of the other freelance writers that have more years of experience, better writing skill, lower rates, and a higher education than you, but the good news is that you don’t have to! All you have to do is market “you” as a brand, and you’ll be able to sell your writing skills on their own merits.
How can you sell your personal brand as a writer?
Guest Posting — Do you follow any blogs faithfully? If you have a topic in which you are knowledgeable, why not offer to provide guest posts for the blogs that you love? You’ll find that all great blogs are willing to accept quality guest posts, and it’s a good way to spread your name around. If you can provide people with links to posts you made on popular websites, it will be better than a professionally-worded resume. Quality examples of published content will speak much more loudly than any boring resume!
Create a Website — This may sound costly, but you’ll find that a simple website with a few static pages and a blog can cost you as little as $50 or so per year. You can use a simple WordPress template, buy the domain name and hosting, and get everything set up easily. Once you have your website, start writing and posting content to your blog. A professional-looking website will be one of the best marketing tools, and you can point potential clients to your site to see your writing style first hand.
Use Social Media — You’ll be amazed at how effective social media websites can be for building your personal brand. LinkedIn is the ultimate tool for professional freelancers, and you can expand your network, find job opportunities, and expand your horizons using this free social media site. Post a good profile complete with your information, projects, and links to content, and refer people to the page whenever you send out your resume. The larger your network, the greater your scope of influence. Leverage social media sites to help you market yourself, and you’ll be amazed at what you can do!
Email People About Your Services — If you happen to be the creative type of writer then maybe the best way to get the word out about your services is to have people you know be your first clients. Make sure you have plenty of examples and proof to share before you email your friends a sales pitch. If you are part writer part crafter you can create some Invitationbox customized wedding invitations or perhaps some blog post samples if you are a blogger for hire. You’ll be amazed at how extensive your network can become if you just let people know what you can do.
Set Up Portfolios — Websites like oDesk and Elance are great places to find freelance work, but they’re actually better for setting up a professional profile. Even if you never get a job from these websites, you can point people to your profile – where they can check out what you can do. Guru and Freelancer are also excellent sites to use, and you should take full advantage of these job board websites.
- Personal Branding Essay